The NFL is forming "an entertainment and social justice partnership" with Jay-Z and Roc Nation, according to Mark Maske of the Washington Post.
Maske noted the deal would make the agency a co-producer of the Super Bowl halftime show.
According to the New York Times', the partnership is expected to be officially announced Wednesday.
NFL commissioner Roger Goodell told the New York Times earlier this week that the league is looking to put itself in the best position moving forward.
"We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better," Goodell said. "I think that's a core element of our relationship between the two organizations, and with Jay and I personally."
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